Nerd Street Gamers

This esports company's new editorial product needed a clear vision and the right tools to bring more diverse voices to competitive gaming.



Personas & Messaging


Content Strategy

Editorial Strategy

Analytics & Impact

the challenge

A new editorial vision

Nerd Street Gamers is defining a new category for the exploding gaming industry: it's creating local, competitive gaming spaces that support pro-am digital players and invites new people into the industry. With a robust entertainment platform that delivers hundreds of hours of streaming video content every month, the company was working to expand with a digital news product. By analyzing the competitive landscape, I helped define a vision for the editorial product that would stand out in an incredibly-saturated gaming content market, focused on the company's core strengths.

Tracking editorial metrics to KPIs

With a new vision laid out, I worked with the Nerd Street team to create the robust analytics integration it needed to prove the model and, ultimately, track content to growth around key KPIs. Using a mix of free analytics tools, I created reporting that could accurately gauge new content initiatives and provide real decision-making tools.

Todd Berman

VP, Media
Nerd Street Gamers

"From the moment Brian joined the team his approach was smart and thoughtful while being goal oriented.  Within a short amount of time, Brian helped us do market sizing, define an editorial strategy against market opportunities and then set and implement the digital infrastructure for KPI tracking against that same strategy.  Through all of this he managed to work with members of the organization at all levels to project manage the process and keep us on track.  

The bottom line, if you want a thoughtful strategy and then assistance in implementing quickly, Brian is your guy!  He is one of the unique individuals that is capable of understanding a content strategy and the impact it has on all levels of the business from technology and product development to monetization."