Jarvus Labs

This cutting-edge technology firm needed a new brand identity and content to improve sales efforts.



Personas & Messaging


Content Strategy

Marketing Strategy

Analytics & Impact

the challenge

Creating a new voice for a veteran brand

Jarvus Labs has been delivering cutting-edge technologies to companies for more than a decade, and with an updated company name and a new vision for growth, it needed a better way to tell its story. Working closely with leadership, I explored the firm's target customers and developed a new brand identity with improved messaging to overhaul its sales and marketing material to help close more deals.